Blogs
Supplier Profile: Picture Woods
Rooted in Integrity: Picture Woods’ Sustainable Success By PFM Staff Even the most majestic tree was once a tiny sapling. So too did Picture Woods
June 13, 2025
Experts
EXPERTS
Meet Our Writers
Jay Goltz
is president and founder of Artists Frame Service, Inc., the world’s largest custom picture frame shop, and Bella Moulding. With more than 40,000 square feet and 50-plus employees, this facility is more than 20 times the size of the average picture framing company in the U.S. He also owns Chicago Art Source and Jayson Home, located adjacent to his framing business in Chicago. Jay has received numerous business awards and is a frequent public speaker. Artists Frame Service was featured in the book Small Giants-Companies That Choose to Be Great Instead of Big by Bo Burlingham (editor of Inc.). Jay is also the author of The Street-Smart Entrepreneur.
recent articles Jay Goltz
“Building a Business of Value” - January 2023
“Framing Success” - September 2022
“The Price of Framing: Expensive or Appropriate?” - January 2022
“Lease, Buy, or Do Nothing?” - June 2021
Paul Bruce MacFarland (MCPF, GCF)
is an internationally recognized master framer , preservationist, and industry historian with over 40 years of hands-on experience. He is the founder of Art Preservation Resources, an archival framing and training organization that is actively involved with fine art preparation and presentation professionals, businesses, and institutions globally. The author of numerous industry articles, procedural manuals, and essays, he travels extensively researching and conducting fine framing workshops. An active PPFA member since starting his first framing business while in art school, Paul now serves as the association’s director of educational development as well as preservation editor for PFM.
recent articles Paul Bruce MacFarland
“Auxiliary Natural Fiber Papers for Framing and Art Storage,” March 2023
“Condition Reports for Framers and Gallerists,” March 2021
Chris A. Paschke,
owner of Designs Ink in Tehachapi, CA, is a professional picture framer with over four decades of experience. She is an artist, a National Conference educator, has authored numerous magazine series, including The Essence of Design, Design Concepts, and Digital Directions for PFM, and has three self-published books on mounting. She currently writes the Mastering Mounting column for PFM and is has been a contributing writer to The Artist’s Magazine, The Pastel Journal, and Watercolor Artist Magazine. She was honored with the PPFA Award of Distinction for Leadership 2008, the Vivian Kistler Recognition for Innovation Award 2010, and the PMA Distinguished Service Award 2012. You can find her work at www.designsinkart.com.
recent articles Chris A. Paschke,
“Gridded Alignment,” June 2023
“Design Stages and Principles,” March 2023
“Color and Art Trends for 2023,” January 2023
“Pressure-Sensitive & Heat-Activated Substrates,” February 2023
Brian Wolf
began framing pictures while attending Iowa State University. In 1973, he won the Janice Petersen Andersen award for outstanding design student. He began demonstrating his hand-carving technique for mats at conventions and teaching for the PPFA. Brian started his own framing business in Cedar Rapids, IA, in 1983. Since 1989, he has focused on leading workshops around the world on his matting techniques. He has authored books, appeared in videos, and contributed to trade magazines. He joined Wizard International, where he contributed his artistic touch to product development. He continues his work with Wizard through education, events, and design content.
recent articles Brian Wolf
“Remember Ruling Pens?”, April 2023
“More Than a Name: Adding Captions to Mats,” February 2023
“Above and Below,” December 2022
“Openings for Round Objects,” June 2023
Barrie Lynn Bryant
is a multidisciplinary artist with innovations in frame design, woodworking, gilding, digital imaging, and photography. He began designing and making picture frames for his wife’s artwork in 1995 as a means to save money. When he discovered gilding in 1999, he broke open his piggy bank, spent all of his savings on karat gold leaf, and began gilding frames on his own. Together, he and his wife have won more than 200 awards in juried art shows throughout the US as well as 10 grants from Wyoming Arts Council. Although Barrie’s wife passed away on April 27, 2022, Barrie has remained “all-in” for picture frames and art. See Barrie’s work at merglennstudios.com and on Instagram @BarrieLynnBryant.
recent articles By Barrie Lynn Bryant
“Custom-Built ‘Cathedral Forest’ Frame,”
July 2022
“German Exhibition Focuses on Inseparability of Art and Frame,” March 2022
“Gesso Recipes and Techniques from Working Gilders,”
July 2021
“Preparing and Gilding Textured Surfaces,” August 2020
Brian Wolf
began framing pictures while attending Iowa State University. In 1973, he won the Janice Petersen Andersen award for outstanding design student. He began demonstrating his hand-carving technique for mats at conventions and teaching for the PPFA. Brian started his own framing business in Cedar Rapids, IA, in 1983. Since 1989, he has focused on leading workshops around the world on his matting techniques. He has authored books, appeared in videos, and contributed to trade magazines. He joined Wizard International, where he contributed his artistic touch to product development. He continues his work with Wizard through education, events, and design content.
recent articles Brian Wolf
“Remember Ruling Pens?”, April 2023
“More Than a Name: Adding Captions to Mats,” February 2023
“Above and Below,” December 2022
“Openings for Round Objects,” June 2023
Chris A. Paschke,
owner of Designs Ink in Tehachapi, CA, is a professional picture framer with over four decades of experience. She is an artist, a National Conference educator, has authored numerous magazine series, including The Essence of Design, Design Concepts, and Digital Directions for PFM, and has three self-published books on mounting. She currently writes the Mastering Mounting column for PFM and is has been a contributing writer to The Artist’s Magazine, The Pastel Journal, and Watercolor Artist Magazine. She was honored with the PPFA Award of Distinction for Leadership 2008, the Vivian Kistler Recognition for Innovation Award 2010, and the PMA Distinguished Service Award 2012. You can find her work at www.designsinkart.com.
recent articles Chris A. Paschke,
“Gridded Alignment,” June 2023
“Design Stages and Principles,” March 2023
“Color and Art Trends for 2023,” January 2023
“Pressure-Sensitive & Heat-Activated Substrates,” February 2023
David Lantrip
is the director of education for Franchise Concepts, and the franchisor for Deck The Walls, The Great Frame Up, and Framing and Art Centre stores. He has served in a number of roles in the PPFA including as a member of the International Board of Directors and serves on the Chapter Relations Committee as well as the Guidelines Task Force. David recently earned a Masters in Mass Communications degree from the University of Florida.
recent articles David Lantrip
“Photographing Framed Art,” April 2023
“(Not) Cutting Corners,” February 2023
“Framing Mirrors,” October 2022
“Easy, Everyday Photo Editing,” May 2023
James Miller, MCPF, GCF, (CPF) (MCPF) (GCF)
founded his retail storefront framing business, ARTFRAME, Inc., in 1988 and sold it in 2015. His business specialized in protective framing, with emphasis on creative framing of three-dimensional objects. He continues in the picture framing industry as an author, educator, and consultant.
Miller earned the Professional Picture Framers Association (PPFA) Certified Picture Framer designation in 1999 and the Master Certified Picture Framer designation in 2004. In 2002, he received the Guild Commended Framer designation from the Fine Art Trade Guild in London. As a member of PPFA's Certification Board in 1999-2001, he was a co-developer of the Master Certified Picture Framer (MCPF) program, the highest credential for picture framers; and as chairman in 2004, he oversaw a review and update of the CPF program.
Miller has presented framing courses in the United States, Canada, Australia, and Europe. He has co-authored several PPFA publications and, as a contributor for PFM, authored numerous feature articles on various framing topics. He has authored a number of instructional videos and three books for picture framers: Mounting Objects with Clear Film, The Complete Guide to Shadowboxes and Framing Objects, and The Complete Guide to Direct Contact Overlays-DCO.
James Miller,
MCPF, GCF, founded his retail storefront framing business, ARTFRAME, Inc., in 1988 and sold it in 2015. His business specialized in protective framing, with emphasis on creative framing of three-dimensional objects. He continues in the picture framing industry as an author, educator, and consultant.
Miller earned the Professional Picture Framers Association (PPFA) Certified Picture Framer (CPF) designation in 1999 and the Master Certified Picture Framer (MCPF) designation in 2004. In 2002, he received the Guild Commended Framer (GCF) designation from the Fine Art Trade Guild in London. As a member of PPFA's Certification Board in 1999-2001, he was a co-developer of the Master Certified Picture Framer (MCPF) program, the highest credential for picture framers; and as chairman in 2004, he oversaw a review and update of the CPF program.
Miller has presented framing courses in the United States, Canada, Australia, and Europe. He has co-authored several PPFA publications and, as a contributor for PFM, authored numerous feature articles on various framing topics. He has authored a number of instructional videos and three books for picture framers: Mounting Objects with Clear Film, The Complete Guide to Shadowboxes and Framing Objects, and The Complete Guide to Direct Contact Overlays-DCO.
recent articles James Miller,
“Popular Substrates,” December 2021
“Decorative Mounting for a Sword,” May 2021
“Popular Glues & Tapes and How to Use Them,” January 2021
“Formed Rod Mounts,” May 2022
Jared Davis
has 30 years of industry experience and is the director of sales and marketing for Profile Products Australia. Jared has previously worked in business development and strategic marketing job roles for companies such as Larson-Juhl, Frames Now, and Gunnar International. In addition to writing for PFM, Jared has traveled extensively as an educator and speaker, teaching framers at many industry shows and seminars around the globe, including The National Conference at the WCAF Expo. You can find him online at www.jareddavis.com.au.
recent articles Jared Davis
“The Changing Landscape of Retail,” July 2023
“When Your Customer Says ‘I Just Want Something Cheap,’” May 2023
“10 Great Ideas to Increase Sales,” January 2023
“Top 10 Psychological Pricing Strategies,” September 2022
Jay Goltz
is president and founder of Artists Frame Service, Inc., the world’s largest custom picture frame shop, and Bella Moulding. With more than 40,000 square feet and 50-plus employees, this facility is more than 20 times the size of the average picture framing company in the U.S. He also owns Chicago Art Source and Jayson Home, located adjacent to his framing business in Chicago. Jay has received numerous business awards and is a frequent public speaker. Artists Frame Service was featured in the book Small Giants-Companies That Choose to Be Great Instead of Big by Bo Burlingham (editor of Inc.). Jay is also the author of The Street-Smart Entrepreneur.
recent articles Jay Goltz
“Building a Business of Value” - January 2023
“Framing Success” - September 2022
“The Price of Framing: Expensive or Appropriate?” - January 2022
“Lease, Buy, or Do Nothing?” - June 2021
Kevin Meath
is a framing professional specializing in operations, sales, and management. His skill set enables him to consult in all areas of frame manufacturing, from small, low-volume, extremely high-quality shops to very high-volume OEM factory production operations. He has extensive experience in plant layout and lean manufacturing practices, design, and product sourcing. Kevin is currently a consultant working with manufacturers who want to improve productivity, cut costs, and improve yields. His clients range from small companies looking to expand their offerings to larger operations with needs to control costs and improve productivity.
recent articles Kevin Meath
“Joining Difficult Moulding Profiles,” June 2022
“Essential Equipment for the 2022 Frame Shop,” January 2022
“Shop Productivity: Building an Efficient Fitting Area,” June 2021
“Productivity for the Post-Pandemic Frame Maker,” June 2023
Madalyn P. Meehan
is the founder and head conservator of M Conservation LLC in Los Angeles. Madalyn holds a dual BFA from the California Institute of the Arts in fine art and theatrical set design. She has a master’s degree with distinction in fine art conservation specializing in works of art on paper from Northumbria University in Newcastle upon Tyne, UK. In 2019, she opened her own studio that caters to private collectors, dealers, archives, local museums, and the general public. M Conservation works with all paper-based objects including prints, original works of art, animation art, documents, ephemera, and more. You can find her online at www.mconservation.com.
recent articles Madalyn P. Meehan
“A Contemporary Method of Sealed Framing Packages,” August 2023
“Climate Control for the Not-So-Climate-Controlled Space,” November 2022
“The Hierarchy of Hinges,” March 2022
Marc Aguilera
is a product manager at Epson America, Inc. where he is responsible for the SureColor P-Series product line of aqueous pigment inkjet photographic printers for the professional photographic community. With over 20 years of experience in the digital print industry from application engineering to CEO of a growing digital offset/large format print company, Marc is passionate about sharing knowledge of implementing color managed ICC workflows from capture to print.
recent articles Marc Aguilera
“Coloring Your Workflow for Success Part 3: The Physical Print,” April 2022
“Coloring Your Workflow for Success Part 2: Optimizing Your Studio and Display,” January 2022
“Coloring Your Workflow for Success Part 1: What is Color Management?,” November 2021
“DPI vs. PPI,” November 2022
Matthew Horowitz
has been working in the art conservation industry since 2005, but his experience working in the arts began in his father, Marty Horowitz’s, frame shop as an adolescent. Matt earned a BFA at the University of New Mexico and completed an apprenticeship with a renowned conservator in Santa Fe. He later went on to work as a paintings conservator at Julius Lowy Framing and Restoring Company in New York. In 2010 Matt returned to Santa Fe, where he opened an art restoration department alongside his father at Goldleaf Framemakers. In 2016, Matt started his own conservation studio, Revive Art Restoration, and services many prominent galleries, museums, and collectors in Santa Fe and the Southwest region.
recent articles Matthew Horowitz
“The Framer’s Role in Preservation,” March 2023
“When to Call a Conservator,” October 2022
“Conservation vs. Restoration vs. Preservation,” March 2022
Meg Glasgow
is the owner of Finer Frames in Eagle, ID, renowned nationwide as a leading consultant in the art and framing industry. Her expertise and passion have made her a sought-after speaker, traveling extensively across the US to deliver design and marketing seminars for framing entrepreneurs. Recently, she published her second book, Recharge Your Business: The Ultimate Frame Shop Marketing Guide. Meg is also a popular instructor at The National Conference in Las Vegas, where her energetic teaching style engages attendees.
recent articles Meg Glasgow
“5 Retail Trends That Will Shape 2023,” January 2023
“Design of the Month: Hawaii Photo Collage,” August 2022
“Design Ideas for Wedding Framing,” February 2022
“Framing for Special Occasions,” April 2023
Micah Ruiz,
owner of Orion Custom Framing in San Francisco, CA, has been picture framing for 20 years. He began his career in a wholesale frame shop and quickly fell in love with the precision and pursuit of efficiency. After mastering high-volume framing, he worked his way into high-end conservation framing, and that’s where his passion really ignited. When not in the shop, you can find him in his East Oakland home spending time with his wife, Alexis, his son, Asher, and his daughter, Arrow. You can find him on Instagram @orioncustomframing and online at www.orioncustomframing.com.
recent articles Micah Ruiz,
“Design of the Month: Client Wowed by Framed Kuba Cloths,” September 2023
“Cultivating Good Business Karma,” July 2022
“Wholesale Efficiency for Retailers,” September 2021
“Inspiring Customers with an Inspiring Space,” December 2022
Paul Bruce MacFarland
is an internationally recognized master framer (MCPF, GCF), preservationist, and industry historian with over 40 years of hands-on experience. He is the founder of Art Preservation Resources, an archival framing and training organization that is actively involved with fine art preparation and presentation professionals, businesses, and institutions globally. The author of numerous industry articles, procedural manuals, and essays, he travels extensively researching and conducting fine framing workshops. An active PPFA member since starting his first framing business while in art school, Paul now serves as the association’s director of educational development as well as preservation editor for PFM.
recent articles Paul Bruce MacFarland
“Auxiliary Natural Fiber Papers for Framing and Art Storage,” March 2023
“Condition Reports for Framers and Gallerists,” March 2021
Rob Markoff
has been framing for over 50 years. He specializes in volume framing with an emphasis on oversized and challenging pieces as well as art installation. He has written extensively for industry publications and is a longtime educator at The National Conference as well as other framing venues worldwide. He received the Lifetime Achievement Award from the Professional Picture Framers Association in 2015.
recent articles Rob Markoff
“Gadgets and Gizmos,” September 2021
“Employer Liability,” July 2020
“What Causes Fading?,” March 2022
William Bruce Adair
received his B.F.A. in studio art from the University of Maryland in 1972. For the next 10 years he worked for the Smithsonian Institution’s National Portrait Gallery as a museum conservator, specializing in the treatment of picture frames. In 1982 he formed Gold Leaf Studios to make frames and conserve gilded antiques. His clients have included the U.S. Department of State and the National Park Service. In 1991, he was awarded the Rome Prize in Design from The American Academy in Rome. Over the years, William has written articles in PFM that describe in detail some of the traditional embellishment techniques.
recent articles William Bruce Adair
“Washington, D.C. & Baltimore Framers,” February 2023
“Philadelphia Frame Makers Part 2,” December 2022
“Philadelphia Frame Makers Part 1,” October 2022
“The New York School of Frame Making Part 2,” August 2022
Blogs
Framing the Future: 2025 Digital Imaging Trends
The Advent of AI, Flexible Wide-Format Printing Solutions, and the Growing Number of Images Captured Offer New Revenue Opportunities for Professional Framers. By Dan Steinhardt
May 20, 2025
Blogs
WCAF Expo 2025
Framing Industry Connects at the Vibrant By Kimberly Biesiada Picture framing retailers, manufacturers, suppliers, and industry experts from around the world convened in Las Vegas,
May 20, 2025